Strategien für effizientere Marketingprozesse

In einer sich ständig wandelnden Marketingwelt zählt vor allem eines: Effizienz. Viele Teams stehen jedoch vor ähnlichen Herausforderungen – oft bremsen komplexe Prozesse, dezentrale Systeme und hohe Produktionskosten den Erfolg aus. In dieser Panel-Diskussion, moderiert von Frontify, diskutieren Branchenexpert:innen von Yello Strom, Mutabor und dampioneers die wichtigsten Erkenntnisse aus unserem neuen Report „Effizienz im Marketing: Der Status Quo“.

Wir sprechen über drei zentrale Herausforderungen:

Dezentralisierte Systeme und uneinheitliches Branding
Langsame, komplexe Umsetzung von Kampagnen
Zu starke Abhängigkeit von lokalen Agenturen.

Termin:
15. April 2025
10:00 Uhr (CET)

AI agents orchestrates image data between DAM, PIM and e-com

Article

Is Your DAM Ready for Agentic AI?

AI is no longer a feature add-on for Digital Asset Management systems. In 2026, it is reshaping how DAMs are built, accessed, and integrated — and the rise of agentic AI is introducing requirements that most organisations are not yet prepared for. The question is no longer whether AI will affect your DAM. It is whether your DAM is ready to operate in a world where software agents, not just humans, are consumers of your assets and metadata.

Conference

Speaker at Henry Stewart DAM Europe 2026, London

Agentic e-commerce is redefining digital commerce: AI agents shop using structured data, making metadata the new storefront and reshaping the role of PIM, DAM, and e-commerce platforms.

Timo faber, panelist at Reimagining DAM Event by Fotoware

Conference

Panelist at Fotoware Reimagining DAM 2026 in Munich

Reimagining DAM 2026 event, organized and hosted by DAM vendor Fotoware brings together digital asset management leaders, technology partners, and enterprise practitioners to discuss how DAM must evolve in response to AI, automation, and increasingly complex content ecosystems.

Case Study

Replacing Azure Media Service as global streaming service for DAM

When Microsoft announced the retirement of Azure Media Services (AMS), our client — a family-owned global leader in outdoor power equipment —faced a critical infrastructure threat. With thousands of product videos driving conversion on their Product Detail Pages (PDPs) and a hard deadline of six months, the clock was ticking.

Conference

Speaker at OnDAM 2025 Conference in Paris

The OnDAM Conference is one of the most important events for professionals in the digital asset management industry. It brings together experts, innovators and thought leaders from around the world.

Webinar

Speaker bei Frontify Webinar- Audio‑Tools für progressive Marken

Brands don’t just communicate visually—they also have a sound. In this webinar, SMG Swiss Marketplace Group, Audity GmbH, Timo Faber, and Frontify will show you how modern audio solutions can be seamlessly integrated into your brand strategy. The focus will be on the practical use of sound in Frontify—for more efficient and creative implementation in videos, Reels, and other media formats.