The ever-increasing demand for digital assets, the need to efficiently organize assets for a growing number of output channels, and the flexibility to respond to new demands created by additional channels presents significant challenges to organizations. Digital asset management (DAM) has emerged as a critical solution to these challenges, allowing businesses to streamline their operations and enhance their content strategy.
For instance, 38% of shoppers in Germany indicate that they shop online more now than before the Covid-19 pandemic. Moreover, around 87% express intentions to continue this trend in the future. This growth in e-commerce, accelerated by the pandemic, places immense pressure on companies to ensure that their online presence aligns with the evolving expectations of consumers. What was initially perceived as a temporary shift has now transformed into a ‘new normal’ that is likely to continue reshaping the landscape of online business.
