The term Digital Asset Management literally describes, well the management of digital assets. Assets are digital media files, such as images, photos, logos, design templates, videos, audio files, presentations, documents, and so on. By enriching these assets with additional information, so called metadata, assets become more valuable to the organization as they now provide additional features beyond just acting as a visual content container.
Managing (assets) in its simpliest form is all about cataloging assets in a way that makes sense in a specific organization’s context so that the right assets can be searched for and found faster and more reliably.