Frédéric Sanuy is a 25 year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS).
He advises customers, technology project leader on digital strategy, technology business cases, and vendors.
He is the owner of ACTIVO Consulting offering a wide range of services to customers (brands, retailers, agencies, corporate).
Providing digital solutions strategy from RFP, vendor selection criteria analysis, requirements analysis, metadata and workflows strategies and end-to-end implementation project management.
IQ Equity was formed in 2012 by our CEO Mark Davey, stalwart DAM industry veteran with 20+ years of experience and expertise in content marketing, digital strategy, and DAM consultancy.
As a consultancy we have worked with a broad spectrum of clients, from Museums and Heritage to Multinational Retail and FMCG, delivering expert advice and strategy, and guiding our clients to make well-informed software decisions and successfully carry out enterprise-wide transformations.
We have long contributed to the Digital Asset Management and Content Management communities, sharing our knowledge and helping to define best practices and standards across the industry.
We have now condensed our knowledge and experience into a unique product, the Codified DAM Consultant™, a database which utilises extensive industry data to deliver detailed information on vendors and provides the tools necessary to develop an end-to-end DAM Strategy.