helps companies to develop and implement a successful strategy for the digital transformation of marketing and media workflows and we firmly believe that Digital Asset Management (DAM) is a driver for this transformation.
Digital Asset Management (DAM) is one of the central topics of the digital transformation in marketing technology.
The number of output channels, the complexity and the sheer volume of data that needs to be managed by marketing teams continues to grow with no end in sight. The growing number of digital channels offers great opportunities, but poses new challenges for many marketing teams from a technological point of view.
New challenges require new workflows
The expectation of pushing personalized marketing content quickly and properly formated for your target audience in real time to the correct channel at any time can no longer be met with manual workflows. And many companies have realised that it is important to accept the challenge and understand that it is critical to the entire business, not just the marketing- or brand team, to invest in software solutions to manage digital assets, in order to compete or even survive in today’s marketing landscape.
Fragmented vendor market
The DAM market is highly fragmented – there is no clear leader and the offerings are increasing in number, complexity and lack of transparency, so that many marketing professionals and IT managers are faced with another challenge. Finding the one DAM solution that closes all process gaps, provides a feature set and future roadmap that matches their own vision and has the highest possible potential for a quick ROI is hard – very hard, if you are new to the DAM world.
The right solution for your team
As independent consultants, we see ourselves as part of your team, albeit temporarily, and provide you with our industry specialist know-how. With the combination of expert knowledge in the areas of marketing and media production, Digital Asset Management and software development, we are committed to be a competent partner in the evaluation and implementation of you DAM solutions.